jQuery.fn.liScroll = function(settings) {
  settings = jQuery.extend({
    travelocity: 0.03
  }, settings);
  return this.each(function(){
    var $strip = jQuery(this);
    $strip.addClass("newsticker")
    var stripWidth = 0;
    var $mask = $strip.wrap("<div class='mask'></div>");
    var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");
    var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
    $strip.find("li").each(function(i){
      stripWidth += jQuery(this, i).width();
    });
    $strip.width(stripWidth);
    var defTiming = stripWidth/settings.travelocity;
    var totalTravel = stripWidth+containerWidth;
    function scrollnews(spazio, tempo){
      $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
    }
    scrollnews(totalTravel, defTiming);
    $strip.hover(function(){
      jQuery(this).stop();
    },
    function(){
      var offset = jQuery(this).offset();
      var residualSpace = offset.left + stripWidth;
      var residualTime = residualSpace/settings.travelocity;

      scrollnews(residualSpace, residualTime);
    });
  });	
};